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PMI builds commerce engine to glean customer insights
Counterfeit tobacco sales account for as much as 75% of South Africa’s total market. And while Mary Mahuma, CIO for Southern Africa PMI, admits that the challenge facing the business is significant, she finds solutions by tackling the root cause of the issue: customer insights . According to her, other FMCG brands also struggle to clearly understand consumer behavior, how they engage with brands, and what they actually want. This is especially true in rural and informal markets. “One might expect a brand like PMI to try to address these challenges by focusing on big fish,” she says. “But there’s so much value in better targeting our strategies toward understanding the hidden market for tobacco products.” This market, consisting of small, independent convenience or general trade stores, is
The end of the browse-and-click era: The roadmap to agentic commerce
The agentic commerce era is here — but how much does it matter? The short answer: enormously, and more so every day. McKinsey has estimated that five years from now, agentic commerce — meaning AI agents acting autonomously on behalf of consumers to search, compare and buy across platforms — could account for $1 trillion in the US business-to-consumer (B2C) retail market, and $3 trillion to $5 trillion globally. At the January conference of the National Retail Federation, participants noted that what was experimental is fast becoming operationalized , and implementations that used to take two to three months are now being done in a few weeks. Common standards and practices are being established, such as the Agentic AI Foundation , as well as tools like the Agentic Commerce Protocol and the
What it takes to step into a C-level technology role
You’ve led several digital transformation initiatives and delivered financial impacts. Executives recognize your change leadership competencies, having improved both customer and employee experiences. The architectures you helped roll out are now platform standards and are foundational to your organization’s data and AI strategies. Now, you’re asking whether you’re ready for a CIO role, or another C-level role in data, digital, or security. CIO.com’s 24th annual State of the CIO reports that over 80% of CIOs say their role is becoming more digital- and innovation-focused, that they are more involved in leading digital transformation, and that the CIO is becoming a changemaker . If you’re checking these boxes, you should be asking how you can step up into a C-level job. Transformation leade
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PMI builds commerce engine to glean customer insights
Counterfeit tobacco sales account for as much as 75% of South Africa’s total market. And while Mary Mahuma, CIO for Southern Africa PMI, admits that the challenge facing the business is significant, she finds solutions by tackling the root cause of the issue: customer insights . According to her, other FMCG brands also struggle to clearly understand consumer behavior, how they engage with brands, and what they actually want. This is especially true in rural and informal markets. “One might expect a brand like PMI to try to address these challenges by focusing on big fish,” she says. “But there’s so much value in better targeting our strategies toward understanding the hidden market for tobacco products.” This market, consisting of small, independent convenience or general trade stores, is
The end of the browse-and-click era: The roadmap to agentic commerce
The agentic commerce era is here — but how much does it matter? The short answer: enormously, and more so every day. McKinsey has estimated that five years from now, agentic commerce — meaning AI agents acting autonomously on behalf of consumers to search, compare and buy across platforms — could account for $1 trillion in the US business-to-consumer (B2C) retail market, and $3 trillion to $5 trillion globally. At the January conference of the National Retail Federation, participants noted that what was experimental is fast becoming operationalized , and implementations that used to take two to three months are now being done in a few weeks. Common standards and practices are being established, such as the Agentic AI Foundation , as well as tools like the Agentic Commerce Protocol and the
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