The end of the browse-and-click era: The roadmap to agentic commerce

The agentic commerce era is here — but how much does it matter? The short answer: enormously, and more so every day. McKinsey has estimated that five years from now, agentic commerce — meaning AI agents acting autonomously on behalf of consumers to search, compare and buy across platforms — could account for $1 trillion in the US business-to-consumer (B2C) retail market, and $3 trillion to $5 trillion globally. At the January conference of the National Retail Federation, participants noted that what was experimental is fast becoming operationalized , and implementations that used to take two to three months are now being done in a few weeks. Common standards and practices are being established, such as the Agentic AI Foundation , as well as tools like the Agentic Commerce Protocol and the