Stackra – free website audit with platform-aware scoring and AI readiness check
Article URL: https://stackra.app/ Comments URL: https://news.ycombinator.com/item?id=47593483 Points: 1 # Comments: 0
Website Audit and Growth Analysis
Built for business owners, not agencies
Customized to your platform, not just a scanFind out what's quietly costing you customers and exactly what to do about it
Get your free report2-5 minPrivateUp to 20 pagesPlatform awareness on:WordPressWixShopifySquarespaceHubSpotWebflow+ custom sitesStackra Report - Check out how we stack up
A Stackra audit report scores a website across three weighted pillars. Conversion and Trust (35 percent) is reviewed by an AI CMO persona and evaluates call-to-action quality and placement, hero message clarity, trust signals, social proof, and contact forms. Search Visibility (35 percent) is reviewed by an AI SEO and GEO Expert persona and evaluates title tags, meta descriptions, heading structure, content depth, internal linking, and AI crawler access. Technical Confidence (30 percent) is reviewed by an AI CTO persona and evaluates page load speed, security headers, accessibility coverage, tech stack health, and mobile performance benchmarks. Each pillar blends 70 percent deterministic measured data with 30 percent AI expert judgment. The report output is a prioritized action plan with every recommendation tagged by pillar, expected impact level, and effort estimate so business owners know where to start first.
Insight
Three expert perspectives on your site
Each scores a different dimension of your site. Together, they make up your Stackra Report.
CMO
Chief Marketing & Experience Officer
Scores yourConversion & Trust
Does this site generate leads, is it credible?
CTA quality and above-fold placementHero message clarity and relevanceTrust signals and social proofContact forms and conversion pathsBrand credibility and first impressionSEO + GEO
Search Expert
Scores yourSearch Visibility
Can people find you, can AI see your site?
Title tags, meta descriptions, and headingsContent depth, structure, and freshnessInternal linking and crawlabilityAI crawler access reviewBusiness identity signals for AI detectionCTO
Technical Lead
Scores yourTechnical Confidence
Is this site fast, reliable, and safe?
Page load speed and resource optimizationSecurity headers, HTTPS, and supply-chain risksAccessibility and inclusive design coverageTech stack health and software recencyMobile performance benchmarksWhy it's different
Built for business owners, not SEO agencies
How Semrush, Ahrefs & Moz work
- Output 200+ technical issues in a flat list
- Written in SEO and developer vocabulary
- No awareness of your platform or what's actually fixable
- Subscription starts at $120/month
How Stackra works
- Prioritized action plan — fix this first, then this
- Written in plain language for business owners
- Platform-aware — knows what's fixable on Shopify, Wix, WordPress
- No installs, no code, no setup requiredProcess
How it works
01
Enter URL
Paste any website address.No installs, no code, no setup required.
02
Crawl & Analyze
Tech detection, Google PageSpeed Insights performance testing, accessibility audits, and visual design analysis all run in parallel.
03
Get Your Stackra Report
Your Stackra Report includes a Growth Readiness Score, three expert reviews, and a prioritized action plan.
What you'll receive
The Stackra Report
Every scan produces the same three outputs. No tiers, no upsells.
Growth Readiness Score
A scored rating broken down across three pillars: Conversion & Trust, Search Visibility, and Technical Confidence.
See your score. Know what's dragging it down.
Expert Review
Assessments from three perspectives: a Chief Marketing & Experience Officer, Search Expert, and Technical Lead, each with in-depth industry insights and best practices.
Written by role. Each expert owns their domain.
Action Plan
Prioritized quick wins and longer-term improvements, each tied to a specific finding with a clear reason why it matters.
Start with the top fixes. Skip the noise.
Our approach
Built to give you clarity, not noise
Most audits surface hundreds of issues with no guidance on what actually matters. Every Stackra Report is built around one principle: surface what's important, say why, and make the path forward clear.
Evidence-backed findings
Every recommendation links to the exact signal that triggered it. Not a generic checklist.
Business-type scoring
Benchmarks adjust to your site type. A law firm and an e-commerce store are scored differently.
Scores anchored to data
70% of every score comes from measured signals. AI adds strategic context, not fabricated numbers.
Transparent about limits
If bot protection or a Cloudflare wall blocks a page, the system detects it and says so.
Example finding
Page speed: main content loads in 5.8s
Above the 2.5s threshold, likely hurting rankings and bounce rate
Compress and lazy-load hero image
Switching to WebP + lazy loading can cut load time by 60-70%
Signal detected. Root cause identified. Fix explained. Not a number on a dashboard.
How scoring worksAnalysis
What gets analyzed
Six analysis layers run on every scan. Select each one to see what it covers.
Multi-Page CrawlTechnology DetectionAccessibility AuditPerformance ScoringSecurity AssessmentExpert Reviews
Multi-Page Crawl
Crawls up to 20 pages to build a complete picture of your site architecture.
Internal link mappingPage-level performance snapshotsCross-page content consistencyNavigation structure analysisAbove-fold content evaluationScreenshot capture per pageFeedback
What people are saying
Real responses from early users. Names kept private.
"It looks great! I could see myself using this, fixing the changes on my own (since my budget is almost $0 lol), then re-scanning to see if they are fixed."
SB
Small business owner
After first scan
"Very insightful - easy to use and great information especially for people like me who aren't that knowledgeable in this space!"
MM
Marketing manager
Early user
"The analysis was great. Now I want it to tell me what to do to fix it. Or even fix it for me. Amazing."
SF
Startup founder
Complete analysis
Share your feedbackResources
Further reading
Guides to help you understand and improve your website.
All articles
Free Website Audit Checklist for Small Businesses
A practical checklist covering the things that actually matter for small business websites.
What Stackra Detects for GEO, and Why It Is Different
Stackra splits GEO into four signal groups: bot access per AI crawler, schema by function, entity clarity, and supporting infrastructure signals.
7 Website Mistakes That Cost Small Businesses Customers
The most common, fixable website mistakes we see across thousands of small business sites.
10 Quick Website Fixes That Actually Increase Conversions
Targeted improvements that move visitors closer to taking action, ranked by effort vs. impact.
All articles
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