Why is gaming becoming so expensive? The answer is found in AI

<p>We are paying more for a PlayStation so that idiots can use ChatGPT to mislead people on dating apps – something is rotten in the state of gaming</p><p>• <a href="https://www.theguardian.com/info/ng-interactive/2021/nov/24/sign-up-for-pushing-buttons-keza-macdonalds-weekly-look-at-the-world-of-gaming"><strong>Don’t get Pushing Buttons delivered to your inbox? Sign up here</strong></a></p><p>When the PlayStation 5 launched almost five and a half years ago, it was listed at £449 in the UK. If you were to buy one at the recommended retail price today, it would be £569.99, or £789.99 for the updated Pro model. Sony has just <a href="https://www.theguardian.com/technology/2026/mar/27/sony-playstation-5-price-hike-ai-iran-war">raised the price</a> of its console by another £90, the latest in