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Meet the ‘Club Penguin’ superfans giving the game a second life

Fast Company Techby Rebecca HeilweilApril 1, 20267 min read0 views
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For many tweens of the 2000s, Club Penguin was the place to be. Players created penguin avatars, dressed them up, and roamed a virtual world of igloos, ski lodges, and mini-games. There were puffles, Tamagotchi-like pets to care for, and bustling servers where you could chat with friends, surf through a mine, or lob a virtual snowball at a stranger. At its peak, the game drew hundreds of millions of users and offered an early taste of social media for a generation of kids. Disaster struck in 2017, when Disney, which owned the platform , shut it down, citing declining popularity and falling revenue. The company pointed users to a new game, Club Penguin Island , but that, too, was discontinued soon after. Since then, several attempts have been made to revive the Antarctic metaverse. Club Pen

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