Jens Grede - Building SKIMS - [Invest Like the Best, EP.431]
My guest today is Jens Grede. Jens is the co-founder and CEO of Skims, the shapewear and clothing brand he co-founded with his wife Emma Grede and Kim Kardashian. Our conversation left my head spinning. Jens has this remarkable ability to be both creative and commercial. He puts brilliant frameworks into plain terms and knows consumer like the back of his hand. Jens explains how pop culture is the only remaining hack to the consumer economy in our fragmented media landscape and describes today’s cultural shift as "clamoring for comfort" in uncertain times. We discuss individual voices trumping institutions, moving at the speed of culture rather than corporate planning cycles, and why big brands will increasingly win. Please enjoy this fascinating discussion with Jens Grede. For the full sh
Introduction
PatrickMy guest today is Jens Grede. Jens is the co-founder and CEO of Skims, the shapewear and clothing brand he co-founded with his wife Emma and Kim Kardashian. Our conversation left my head spinning. This is one of my favorite conversations in years.
Jens has this remarkable ability to be both creative and commercial. He puts brilliant frameworks into plain terms and knows consumers like the back of his hand. Jens explains how pop culture is the only remaining hack to the consumer economy in our fragmented media landscape, and describes today's cultural shift as clamoring for comfort in uncertain times.
We discuss individual voices trumping institutions, moving at the speed of culture rather than corporate planning cycles, and why big brands will increasingly win. Please enjoy this absolutely awesome discussion with Jens.
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