Hermès
In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly bags. Unlike every other luxury brand, Hermès: Doesn’t increase supply to meet demand (hence the waitlists) Doesn’t loudly brand their products (IYKYK) Doesn’t do celebrity endorsements (stars buy their bags just like everyone else) Doesn’t even have a marketing department! (they barely advertise at all) And yet everyone knows who they are and what they represent. But, despite all their iconoclasm, this is not a company that’s stood still for six generations. Unbeknownst to most, Hermès has completely reinvented it
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