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Google Part II: Alphabet

Acquired Podcastby Ben Gilbert and David RosenthalAugust 26, 20252 min read0 views
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In its first six years from 1998 to 2004, Google built one of the greatest products of all time (and certainly the greatest business of all time) with Search. Then in its next six years from 2005 to 2011, Google built seven (!) more billion+ user products: Gmail, Maps, Drive and Docs, YouTube, Chrome, Android, and Photos — all either started from scratch internally or acquired as startups that were still in their infancy. This six-year period of wild innovation STILL stands unmatched in technology history… no other tech company counts more than four billion+ user products in its portfolio total . And of course, this “Google 2.0” era culminated in the transformation of the very company itself into Alphabet. So the question we answer today is… how did they do it?? And why? What was the strat

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