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Generative Engine Optimization (GEO): New SEO for AI Strategy

Dev.to AIby Tugelbay KonabayevMarch 31, 20261 min read0 views
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<h2> GEO at a Glance </h2> <p><strong>Generative Engine Optimization (GEO)</strong> is structuring content so AI systems like Google AI Overviews, Perplexity, ChatGPT, and Copilot extract and cite it in generated answers.</p> <h2> Why GEO Matters </h2> <p>AI Overviews appear in 45% of Google searches. When present, click-through to organic results drop by 58%.</p> <h2> Core GEO Tactics </h2> <ol> <li>Standalone answer blocks (40-60 words)</li> <li>Headings as questions</li> <li>Cite real sources</li> <li>FAQ sections</li> <li>Schema markup</li> </ol> <h2> Conclusion </h2> <p>GEO is the present. Implement now for competitive advantage.</p> <p><em>Originally published at <a href="https://konabayev.com/blog/generative-engine-optimization-geo/" rel="noopener noreferrer">konabayev.com</a></em><

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