AI Week in Review 26.04.04 - patmcguinness.substack.com
AI Week in Review 26.04.04 patmcguinness.substack.com
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Ahnii! You've read the articles warning you not to let AI take over your content. Ruth Doherty's latest piece is one of the best: a clear-eyed breakdown of where AI helps and where it silently destroys your brand. This post shows you how to take that framework and turn it into an actual operating document for your content pipeline. Why a Framework Without a Playbook Doesn't Stick Ruth's core argument is sharp: AI is an efficiency engine, not a strategy engine. Use it for research, structuring, repurposing, and editing. Keep it away from messaging, customer research, and anything that requires your actual point of view. That distinction is easy to agree with. It's harder to enforce on a Tuesday afternoon when you're behind on three social posts and the AI can draft all of them in 90 seconds
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